This year’s Brazilica Festival which came to a climax last Saturday (20 July) has been hailed a scorching success by organisers and festival goers alike! Crowds thronged the city centre streets for a spectacular Carnival Parade on Saturday evening which this year was witnessed by over 20% more people than in 2012 and the Juice FM Main Stage at Williamson Square was packed throughout the day and evening as Liverpudlians and visitors – including many from Brazil – enjoyed Brazilian bands, beats, and tasty treats in the sunshine!
This year’s festival, which for the first time ever featured a 9-day programme of events across the city leading up to the main Carnival Day, provided a great boost to the city’s economy, with Williamson Square seeing a 36% increase in traffic compared to the previous Saturday and many restaurants, shops and bars getting involved and featuring special Brazilica cocktails, barbecues, menus and offers.
Organisers Orb Events and Liverpool Carnival Company are now looking ahead to 2014’s Brazilica, for which plans have already begun. With Brazil hosting the World Cup in 2014 and the Olympics in 2016, next year’s festival programme will in addition to arts and culture focus on sports as a key aspect.
Debbie Boyd of Orb Events said: “I was so pleased and proud of everyone that came to and participated in Brazilica 2013. It was definitely the best yet! As well as our wonderful local performers, we attracted so many people who travelled to the festival from all over the world, making Brazilica a truly world class event. How do we top 2013? With the World Cup being held in Brazil next year we are starting to plan early, so watch this space. I am sure we can pull some fantastic surprises out of the hat (or head dress!) and make the whole city smile again in 2014.”
In addition to the main Carnival Day on July 20, Brazilica 2013 saw an evening of Carnival Queens and Kings on Friday 19 July as traditional Carnival King character Rey Mo Mo (Juice FM’s Baz Todd) was presented with the key to the Carnival by Liverpool Lord Mayor Cllr Gary Millar at the city’s Town Hall. Down the road at the Newz Bar, London Samba School’s Yazzmin Newell was crowned Brazilica’s 2013 Carnival Queen, winning a £400 voucher for bespoke costume maker Posto 9.
Runner up was Liverpool’s own Nicola Thomas who won £200 worth of prizes from Harvey Nichols Beauty Bazaar who also made up the contestants prior to the event. Other pre-Carnival Day events included a Frevo Drop umbrella exhibition of umbrella art at the Metquarter which had previously exhibited at London’s V&A museum as part of the Braziliality festival. Gigs, cinema, club nights and free dance, drumming and craft workshops also formed part of this 9-day Brazilian extravaganza.
Roll on 2014!
Brazilica is the UK’s biggest Samba Carnival – an event run in partnership by Orb Events and the Liverpool Carnival Company. Now approaching its third year, the festival attracted an audience of over 80,000 people in 2012 and is quickly becoming a firm-favourite in Liverpool’s summer events calendar.
It is an exciting festival that brings a taste of Brazil’s carnival atmosphere to the streets of Liverpool’s city centre that offers something for everyone including music, dance, art, sport, culture, food, film and much more. All of which provide the backdrop to the Liverpool Carnival Company’s spectacular Saturday night-time parade!
Since its inception in 2010, the event has been nominated for a Brazilian International Press Award (Best Cultural Event, 2012), City of Liverpool Business Award (Best Marketing, 2012) and a Juice FM Style Award (The Culture Award, 2011 & 2012). As the eyes of the world turn to Brazil as it prepares to host two of the world’s biggest sporting events in 2014 and 2016, we are excited at the very bright future for Brazilica.
What we do
Project Management & Festival Development
Branding and Marketing
Site Production Management
Stage Production (Williamson Square)
Trader Opportunities & Concession Management
Event Planning (Press Launch Party, Carnival Queen Competition)
What people say
“Brazilica is fast becoming a firm favourite in Liverpool’s events calendar and it certainly brought the sunshine to the city centre. The city council is proud to support this family-friendly festival which really does bring wonderful carnival sights and sounds to the streets of Liverpool, and I’m delighted so many people came along and supported this samba spectacular!” Councillor Wendy Simon, Liverpool City Council’s cabinet member for culture and tourism
“Once again Brazilica drew the crowds into the city and there was a real buzz throughout the weekend. Footfall was visibly increased with the streets packed with people eager to watch the colourful parade and get involved in different activities. Brazilica is an event unique toLiverpooland a real highlight of the events calendar.” Ian Ward, Centre Director of St John’s Shopping Centre
‘’To see thousands upon thousands of families enjoying Brazilica was a wonderful sight and shows why Liverpool is such a popular destination. With Brouhaha and City Steps it was a true carnival weekend and the atmosphere was electric. The really exciting thing for everyone is that there’s even more great events still to come to the city centre this summer.’’ Ged Gibbons, Chief Executive of City Central BID